Amazon.com Review The purpose of Twitter API: Up and Running is to provide an introduction to using the Twitter API–the means to get at the rich Twitter data–to build web applications. This book has three main parts: an overview of the Twitter ecosystem and culture; background information on the languages and environment you need to create your applications; and working code for a suite of sample applications meant to get you started on your programming adventure. As Twitter lowers barriers to publication through its simplicity, so this book will provide easy access to the skills and resources you’ll need to build web applications for its API. From Author Kevin Makice One of the strengths of Twitter is its flexibil (more…)

Millions of Internet users have fallen in love with the Twitter “microblogging” service, which lets them swap brief text “tweets.” Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. Given the passion and high profiles of “Twitterverse” denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with customers. That is why companies need to know Twitter. Embracing it can help a business thrive; ignoring the service could well hurt it. For companies unfamiliar with Twitter, this book serves as a field guide. They will get a Twitterverse tour, and lea (more…)

Twitter can boost your business and marketing efforts, and this guide shows you how Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and personal opportunity. She’s joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide. You’ll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then you’ll learn to u (more…)

Facebook is certainly one of the hottest sites on the Web. Not only does it help people get connected and stay connected with family and friends, it is increasingly being used by businesses to connect with their customers. If you’ve thought about getting into the Facebook community, Facebook For Dummies is a great tool to help you maximize the experience. Written by a pair of Facebook insiders, this handy guide shows you how to create a profile, communicate with friends, play with Facebook applications, and explore the unique ways Facebook can improve your business. You’ll find out who’s on Facebook, how to protect your privacy, how others use the site, and how to tailor the system to meet your needs. Find out all (more…)

Amazon.com Review This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter’s 140-character messages as a serious–and effective–way to boost your business. Co-written by Tim O’Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that’s packed with helpful examples and clear explanations. Twitter Tips 1. Even if you use Twitter primarily to post information that’s not directly about your company, you can—and should—use it to sometimes link back to your own site or blog. Many companies (more…)

If you’re one of the millions of users joining Twitter to connect to friends, family, and interest groups; or to follow the conversation and find out what’s happening beyond your doorstep, then this full color, 288 page book is for you. Coverage on how to establish a Twitter account, tweet from mobile devices, search for people and interests, and add Twitter to your blog is approached in a user-friendly manner. You can apply the tips and tricks found in this book and discover why Twitter is so hot. Social networking is expanding and becoming more and more integrated into people’s daily lives; this book explores all the features of Twitter so that you can join the conversation and discover what all the buzz is about.

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