twitter means business: how microblogging can help or hurt your company (Paperback)
Millions of Internet users have fallen in love with the Twitter “microblogging” service, which lets them swap brief text “tweets.” Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. Given the passion and high profiles of “Twitterverse” denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with customers. That is why companies need to know Twitter. Embracing it can help a business thrive; ignoring the service could well hurt it. For companies unfamiliar with Twitter, this book serves as a field guide. They will get a Twitterverse tour, and lea (more…)
Tagged with: Business • company • help • hurt • means • microblogging • Paperback • Twitter • Your
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4.0 out of 5 stars
Twitter + Business—Why? This Book Gives You Answers
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This is a completely business-oriented book about Twitter, ideal for those companies and small business owners wondering, “Why” and “How can something so simple as a…
5.0 out of 5 stars
I found the book extremely helpful!
For anyone who twitters, Julio Ojeda-Zapata’s book, Twitter means Business: How Microblogging can Help or Hurt your Company, is for you.
5.0 out of 5 stars
Twitter means business is excellent.
TWITTER MEANS BUSINESS by Julio Ojeda is absolutely first rate. The writer’s style makes it eminently readable and entertaining, even for those not totally familiar with the…
4.0 out of 5 stars
A Great Introduction To The Twitter Revolution
This slim volume was written by Julio Ojeda-Zapata and published by HappyAbout.info. It is designed to be a How-To and Why-To for those who have no idea what Twitter is, why…
4.0 out of 5 stars
Good Examples of Success Stories
Does a find job of summarizing many of the current success stories in the Twitterverse. Could have had more information on the tools businesses use to manage those successes –…
5.0 out of 5 stars
Twitter Means Business is the quintessential book on Twitter
Julio has written the holy grail of Twitter books. Not only is it a page turner, it also educates and really gives the reader a sense of how Twitter can help their business grow…
5.0 out of 5 stars
Learn to Tweet
With all the twitter about Twitter this book cuts through the jargon as the stand out book for this social media power tool
Shut Up! and Listen to Yourself
5.0 out of 5 stars
Life, the Twitterverse, and Everything
Julio Ojeda-Zapata knows Twitter.
In fact, he might even be considered a Master of the “Twitterverse,” the online space where Twitter users swap short messages, or…